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Amazon set to disrupt the Google/Facebook duopoly amidst soaring digital ad revenues

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Global digital advertising spend is anticipated to reach US$520 billion by 2023 accompanied by a disruption of Google and Facebook’s duopoly spearheaded by Amazon’s rising digital ad revenues.

That figure – rising from US$294 billion in 2019 – and prediction comes from a new analytical study by Juniper Research titled “Future Digital Advertising: Artificial Intelligence & Advertising Fraud 2019-2023”. Its research forecasts average annual growth of 15% on digital ad spend over the next 5 years, driven by the use of AI-based programmatic advertising to deliver highly targeted ads. For the purposes of the study, digital advertising includes online, mobile browsing, in-app, SMS, DOOH (Digital-Out-of-Home) and OTT (Over-the-Top) TV services.

The report finds that US eCommerce giant Amazon’s emerging digital advertising business – driven by its unparalleled consumer retail data – will lead the company to capture 8% of global digital ad spend by 2023.

The report anticipates that Amazon’s advertising revenues will reach US$40 billion by 2023, a growth of 470% from its advertising revenues in 2018. While Google’s advertising revenues will exceed US$230 billion by 2023.

However, it forecasts that Google’s global market share of digital advertising spend will fall 1% over the next 4 years due to the growth of competing platforms, including Amazon and Baidu. Amazon is expected to leverage its retail data and heavy investment in machine learning to offer efficient targeting via its advertising platforms and attract users from both Google and Facebook.

“Giving algorithms access to the vast amounts of data generated by advertising traffic, including purchasing habits, user buckets and geographical location, is critical to enabling advertisers to secure a return on their ad spend,” said the study’s author, Sam Barker.

The report predicts that advertising platforms will focus on increasing access to contextual advertising traffic data to maximise the efficiency of machine learning for targeting abilities. As a result of these efforts, 75% of global online and mobile ads are forecast to be delivered via AI-based programmatic advertising by 2023.

Source: https://www.marketing-interactive.com/amazon-set-to-disrupt-the-google-facebook-duopoly-amidst-soaring-digital-ad-revenues/

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Apple, Google continue inclusive push with new emojis

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Apple and Google are rolling out dozens of new emojis that of course include cute critters, but the tech giants also continue to push the boundaries of inclusion and diversity.

The announcement coincides with Wednesday’s World Emoji Day.

Apple Inc. is releasing new variants of its holding hands emoji that allow people to pick any combination of skin tone and gender, 75 possible combinations in all. There are also wheelchairs, prosthetic arms and legs, as well as a new guide dog and an ear with a hearing aid.

And then there’s the sloth, the flamingo, the skunk, the orangutan, as well as a new yawning emoji.

Apple said its new emojis will be available in the fall with a free software update for the iPhone, iPad, Mac and Apple Watch.

Source: https://tucson.com/entertainment/apple-google-continue-inclusive-push-with-new-emojis/article_196a025f-e23a-569c-ac71-828a1491f1ce.html

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Facebook-Driven Area 51 Storming May Be Countered With Force, Says US Air Force

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Fun and games on Facebook may have serious consequences for the foolish. That was the message delivered by the US Air Force, who have responded to a Facebook’s group’s efforts to have 450,000 people storm a top secret military base.

Conspiracy theorists have always believed that Area 51 in Nevada holds information about extra-terrestrial activities on our planet, possibly including actual alien remains and aircraft. That belief spawned a Facebook group suggesting that a wave of humanity could overwhelm the defenses at the base and discover the truth.

More than 400,000 people have joined a Facebook event page calling for storming Area 51, with many more indicating interest. The proposed event is scheduled for Sept. 20.

“We will all meet up at the Area 51 Alien Center tourist attraction and coordinate our entry,” the event description reads. “If we naruto run, we can move faster than their bullets. Lets see them aliens.”

Naruto Run refers to the unique running style of the protagonist Naruto Uzumaki in the Japanese anime series Naruto, where he is often depicted sprinting with his hands behind him to decrease wind resistance.
The Washington Post on Friday asked how officials will deal with anyone showing up for the event. Air Force spokeswoman Laura McAndrews declined to elaborate on specific details of the military’s plans.
However, she did issue a warning.

“[Area 51] is an open training range for the US Air Force, and we would discourage anyone from trying to come into the area where we train American armed forces,” McAndrews said. “The US Air Force always stands ready to protect America and its assets.”

Source: https://deadline.com/2019/07/area-51-storming-may-be-countered-with-force-says-us-air-force-1202646103/

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Amazon Prime Day 2019: The Best Deals So Far

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Did you think Amazon Prime Day 2019 started on Monday, July 15? Think again. While Monday marks the official start of the sales, just like last year, Amazon has jumped the gun and some of the best deals you’ll find on Prime Day are already live. These are the deals you need to move on now.
Amazon Prime Day 2019 – Early Live Deals

All these “early access deals” are available right now but they come with one catch: you must be an Amazon Prime subscriber. If you aren’t one, don’t worry because there’s an easy hack. Sign-up for Amazon’s free 30-day trial membership and you can cancel the moment Prime Day is over at no cost.

  • Echo Dot: $22 (saving $27.99) – easily the show-stopping deal right now for this hugely popular product – product link
  • Echo (2nd Generation): $49.99 ($50 saving) – at under half price, this very hard to ignore – product link
  • Fire TV Stick with Alexa Voice Remote: $14.99 ($25 saving) – a very popular item which is almost an impulse buy at this price point – product link
  • Fire TV Stick 4K with Alexa Voice Remote: $24.99 ($25 saving) – another 50% off bargain product link
  • Fire HD 8 Kids Edition Tablet: $79.99 ($50 saving) – one of Amazon’s most popular tablets – product link
  • All new Fire Tablet (7-inch Display, 16GB) – $29.99 ($20 saving) – product link
  • Fire HD 10 – 10-inch, 1080p edition – $99.99 ($50 saving) – product link
  • All-new Kindle (built-in display light) – $59.99 ($30 saving) – a bargain now it matches the best fature of the Kindle Paperwhite – product link
  • Kindle Paperwhite – $84.99 ($45 saving) – product link
  • Kindle Oasis – $199.99 ($50 saving) – product link
  • All-new Fire 7 Kids Edition Tablet: $59.99 ($40 saving) – product link
  • Echo Show (2nd gen) – $159.99 ($70 saving) – a new edition with a strong early reduction – product link

You’ll notice a clear theme here: Amazon is pushing its products early. That’s understandable, but given Amazon devices are typically among the biggest selling devices on the site anyway, it doesn’t make them any less desirable. I also know that these prices will also not be lowered any further when Prime Day officially launches, so grab yourself a bargain now and beat the rush.

Note: Prime Day starts on July 15 at 12am through July 16. It will be Amazon’s biggest ever Prime Day sale and the best deals will go quickly.

Source: https://www.forbes.com/sites/gordonkelly/2019/07/14/amazon-prime-day-2019-best-deals-echo-dot-fire-tv-kindle-paperwhite/#313d418f76a7

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