Apple has just launched the rumored noise-canceling AirPods Pro — not with an October product event, but via a press release. The premium earbuds are set for release on October 30th for $249. They’re up for preorder starting today. And yes, they still only come in white.
Apple has built microphones into the AirPods Pro that detect external sound, and the earbuds then cancel it out. The system used here sounds very similar to the noise cancellation in the new Beats Solo Pro headphones, just miniaturized to a much smaller form factor. Apple says noise cancellation is adjusted up to 200 times per second.
The AirPods Pro feature a transparency mode that will let you hear your surroundings while wearing them. The earbuds have a “force sensor” that you can use to control music playback and activate transparency mode.
The company is promising fantastic audio quality from the AirPods Pro for that $249 price. They have a feature called “Adaptive EQ” that “automatically tunes music to the shape of your ear.”
Unlike the current AirPods, these will come with flexible ear tips for a more secure, sealed in-ear fit. Three sizes of silicone tips are included in the box. Apple even says there’s a software audio test that can tell you if you’ve chosen the right-sized tip by “measuring the sound level in the ear and comparing it to what is coming from the speaker driver.” This should reduce any guesswork or confusion for customers.
Like the second-gen AirPods, the AirPods Pro support wireless charging and hands-free “Hey Siri” voice commands. Apple says they get around 4.5 hours of continuous listening battery life. (You can see that the active noise cancellation takes a bit of a toll there.) But as usual with AirPods, the case has enough extra battery for around 24 hours of total listening time, including those recharges.
The AirPods Pro are sweat and water resistant — get ready to start seeing these in gyms everywhere — and they include “an expanded mesh microphone port that improves call clarity in windy situations.”
They still charge via the Lightning connector, but they now come with a Lightning to USB-C cable in the box.
Apple’s new AirPods come just as noise cancellation — long a convenience offered by over-ear headphones from Bose, Sony, and others — has begun making its way to truly wireless earbuds. Sony’s noise-canceling 1000X M3 earbuds cost $229. And Amazon’s Echo Buds, with Bose noise reduction (not full-on cancellation) technology, are about to hit shelves for $129.99. AirPods have seen a meteoric rise in popularity since they were first released, so it’s safe to assume that Apple is about to have another smash hit on its hands.
By Chris Welch
Nintendo is adding paid memberships to Animal Crossing: Pocket Camp
Nintendo plans to launch paid subscription memberships for its smartphone game Animal Crossing: Pocket Camp later this week, according to an in-game news update. The company says one plan lets you “appoint one lucky animal as your camp caretaker and get some extra help around the campsite,” while with another you’ll “receive fortune cookies and store your furniture and clothing items in warehouses.”
Nintendo released its latest mobile game, Mario Kart Tour, last month with a surprising optional subscription: a $4.99-a-month “Gold Pass” that unlocks a faster speed mode and gives users access to more in-game items. The company says it will reveal more information about the Animal Crossing memberships in videos that are due to be released on Wednesday.
Despite the hype surrounding Nintendo’s belated decision to start making smartphone games after years of pleas from investors, mobile remains a small part of the company’s overall business. Nintendo doesn’t break out specific mobile sales figures, but in its most recent earnings report said that first-half revenue for mobile and IP licensing totaled 19.9 billion yen. which is up 6.4 percent year-on-year but represents less than five percent of the company’s overall sales.
“[Mario Kart Tour] earnings are also off to a good start,” president Shuntaro Furakawa told investors at the financial results briefing after commenting on the game’s download figures. “In addition to randomized items, we have created opportunities to generate revenue such as the Gold Pass subscription to meet the various needs of consumers, allowing them to enjoy the game. By including these mechanics and multiplayer functionality, we want to make it an attractive application that will be enjoyed by consumers in the long-term.”
Nintendo’s mobile games have been hit and miss in terms of both their quality and their financial performance, but if subscriptions are a model that turns out to work, you can expect to see more of them in future titles.
By Sam Byford
Web & Domain Protection Software Market SWOT Analysis by Key Players: Leaseweb, Namecheap, SiteLock, Verisign, Sucuri
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Global Web & Domain Protection Software Market By Application/End-User (Value and Volume from 2019 to 2025) : Large Enterprises & Small and Medium-sized Enterprises (SMEs)
Market By Type (Value and Volume from 2019 to 2025) : , Cloud-Based & On-Premise
Global Web & Domain Protection Software Market by Key Players: ZeroFOX, Comodo, Domain.com, GoDaddy, Register.com, Leaseweb, Namecheap, SiteLock, Verisign, Sucuri, Cloudflare, Pointer Brand Protection, Sasahost, WebARX, AppRiver, Rebel.com
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Q 2. What are the business threats and variable scenario concerning the market?
Q 3. What are probably the most encouraging, high-development scenarios for Web & Domain Protection Software movement showcase by applications, types and regions?
Q 4.What segments grab most noteworthy attention in Web & Domain Protection Software Market in 2019 and beyond?
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Key poles of the TOC:
Chapter 1 Global Web & Domain Protection Software Market Business Overview
Chapter 2 Major Breakdown by Type [, Cloud-Based & On-Premise]
Chapter 3 Major Application Wise Breakdown (Revenue & Volume)
Chapter 4 Manufacture Market Breakdown
Chapter 5 Sales & Estimates Market Study
Chapter 6 Key Manufacturers Production and Sales Market Comparison Breakdown
Chapter 8 Manufacturers, Deals and Closings Market Evaluation & Aggressiveness
Chapter 9 Key Companies Breakdown by Overall Market Size & Revenue by Type
Chapter 11 Business / Industry Chain (Value & Supply Chain Analysis)
Chapter 12 Conclusions & Appendix
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BY SYLVIA SANCHEZ
Social networks have been weaponized for the impeachment hearings
Impeachment hearings got underway in the House of Representatives this week, as you likely noticed from the wall-to-wall coverage. The process involves the sort of high-stakes, highly partisan events that naturally dominate social feeds. What television was to impeachment in the 1970s and 1990s, Facebook and Twitter — and YouTube and maybe TikTok — will be to impeachment in 2019.
The hearings on President Donald Trump’s apparent attempted bribery of Ukraine won’t be the first time a president has had to contend with, or benefit from, a hyper-partisan media. Conservative talk radio and Fox News were in full swing when Bill Clinton was impeached in 1998, even if their rhetoric looks quaint by today’s standard. But the World Wide Web was in its infancy, and the world was then still innocent of algorithmically sorted news feeds, partisan bot armies, and state-sponsored meme warfare.
Not anymore. If the first day of hearings is any indication, social networks promise to play a powerful role in shaping the way that impeachment hearings are understood by Americans. They are also playing a powerful role in shaping the hearings themselves.
As Ryan Broderick documented at BuzzFeed, Republican lawmakers used their time during Wednesday’s hearing to promote discredited conspiracy theories that are popular on right-wing message boards:
There is one America that believes what was in former FBI director Robert Mueller’s report, that there was coordinated Russian interference in the 2016 presidential election, which helped the Trump campaign. But there is a second America that believes that in the summer of 2016, the Democratic National Committee colluded with Ukrainian nationals to frame the Trump campaign for collusion with Russia, implicating a Ukrainian American DNC contractor, Alexandra Chalupa, in the collusion and the California-based cybersecurity firm CrowdStrike in the subsequent cover-up.
This unfounded theory has been propped up by a 2017 Politico story; reporting from right-wing political commentator John Solomon published earlier this year in the Hill; Attorney General Bill Barr’s summer travels; the yearlong personal investigation into Ukraine conducted by Rudy Giuliani, a lawyer working for Trump; and coverage from Fox News and conservative news sites. All of that came into play during Wednesday’s hearing, sometimes implicitly and sometimes explicitly.
After Republican members of Congress promoted these various smokescreens, right-wing media universally dismissed the hearing — either as an absurd exercise led by clowns, or as an outrageous abuse of power. Brian Stelter described the atmosphere on cable news:
Here’s what else I heard: Wednesday’s hearing was a bust. It was all just hearsay. It was a “disaster” for the Democrats and a “great day” for the Republicans. Impeachment is “stupid.” Impeachment is “fake.” There’s nothing impeachable here. There’s no reason to hold hearings. This inquiry needs to stop right now.
The message was one-sided and overwhelming. Every host and practically every guest said the Republican tribe is winning and the Democrat tribe is losing. I’m sure the president loved watching every minute of it. That’s one of the reasons why this right-wing rhetoric matters so much — because it is reassuring and emboldening Trump.
Meanwhile, if you’re reading the New York Times or watching CNN, you’re getting the sense that the case against Trump is a slam dunk, with multiple people having heard the president directly pressure his ambassador to the European Union to pursue a bribery plot. As Ezra Klein wrote recently, this impeachment is “the easiest possible test case for can our system hold a president accountable.” And yet with something like 40 percent of the country living in an alternate media universe, the basic, actual facts of the case may never penetrate into their reality.
Of course, that fear was one of the best reasons for Democrats to initiate impeachment proceedings in the first place: Show people real witnesses answering important questions over a long enough period of time — train everyone’s eyes on the same set of facts — and maybe a greater consensus will emerge.
Time will tell if they succeed. In the meantime, impeachment has proven to be big business on Facebook — where politicians are taking out highly partisan ads consistent with their respective worldviews. Emily Stewart and Rani Molla have a thorough walkthrough of how impeachment is playing out on Facebook, with Trump and Sen. Elizabeth Warren using ads to fire up their base and build their donor rolls; Tom Steyer using impeachment as a signature issue to promote his presidential candidacy; and a spice company buying tens of thousands of dollars worth of pro-impeachment advertising because they spread farther on Facebook than non-impeachment ads, resulting in a better return on investment.
Much of the debate about whether Facebook should allow political advertising noted that it represents a small fraction of the company’s business. But as the Vox writers note, that doesn’t mean it’s an insignificant business:
Facebook itself has grown into a formidable political platform in recent years, with campaigns and outside groups spending $284 million on the platform during the midterm elections, according to a report by Tech for Campaigns, a nonprofit that helps political campaigns with digital tools. While that’s just a small share of Facebook’s overall ad revenue, it’s a growing chunk of what campaigns are spending to reach constituents.
As impeachment hearings intensify, it seems likely politicians’ spending on Facebook ads will increase. And a good number of those ads, like so much about impeachment in 2019, will seem to have been created in a parallel world. In many ways, they were.
read more theverge.com
By Casey Newton
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