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FreeWheel Solves Decades-Long Inefficiencies of Buying Local TV

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Apr 9, 2019–FreeWheel, A Comcast Company (Nasdaq: CMCSA), today announced that its FreeWheel Advertisers division has launched enhancements to its Strata platform that will bring additional automation to the local TV advertising process. These enhancements will bring greater efficiencies to many of the tasks associated with buying local TV advertising for both agencies and local broadcasters. The new automated capabilities will be made available to the 1,200 agencies that already use the Strata platform and all U.S. TV stations.

“FreeWheel is dedicated to improving the Strata platform to reduce the friction associated with TV buying and provide time savings. With this latest round of enhancements, we’ve accomplished these goals,” said Joy Baer, General Manager, FreeWheel Advertisers. “When you consider that these new automation enhancements are available within the same system that local TV buyers and sellers currently use, the solution is clearly unique in the industry. The word that our clients are using is ‘game-changing.’”

The capabilities now available include:

Automated Ratings Estimates: Using algorithm-based machine learning, the Strata platform can automatically provide agencies with ratings estimates for proposals submitted by TV sellers.
Optimized Schedules: Buyers can evaluate multiple “what if” scenarios by building schedules in seconds against an advertiser’s audience goals and budget.
Real-time, Online Negotiations: Buyers and sellers can use the software for two-way communication, cutting out the need for e-mail and time-wasting, error-prone data entry.
Zimmerman Advertising (part of Omnicom Group) is one of the agencies currently piloting the software and their buyers have already seen some positive results.

“The automation capabilities within the Strata platform allow our buyers to accomplish what used to take a full day in less than a minute,” said Adam Herman, EVP, Chief Integrated Media Director, Zimmerman Advertising. “This is a huge benefit to our clients, as our buyers’ time can be better spent on more strategic activities rather than on mundane tasks that are best automated. We congratulate FreeWheel on automating these tasks so accurately and reliably.”

According to a January 2019 Advertiser Perceptions survey commissioned by FreeWheel, buyers spend 8.4 hours a week on activities they wish were more automated.

FreeWheel expects the software to be available to all agencies later in Q2. Local broadcasters who are already Strata platform users can connect with agencies using their current tools. Other sell-side users can access web-based software to connect with those agencies who are utilizing the new capabilities.

“Anything that we can do to make local TV advertising easier to buy is a benefit to the entire ecosystem,” said Brett Jenkins, EVP, Chief Technology Officer, Nexstar Media Group. “The work that FreeWheel has done on automating some of the more time-intensive activities is a win for the industry, and very much in line with the goals of the Television Interface Practices (TIP) Initiative. We look forward to working with FreeWheel on the roll out of its new capabilities.”

FreeWheel Advertisers plans to launch additional enhancements by the end of the year, including mid-flight optimization and automated invoice reconciliation. The company also plans to extend this initiative to include local OTT advertising, allowing TV buyers to comprehensively plan and buy both linear and digital TV in Q4 2019.

About FreeWheel

FreeWheel, A Comcast Company, empowers all segments of The New TV Ecosystem. We are structured to provide the full breadth of solutions the advertising industry needs to achieve their goals. We provide the technology, data enablement, and convergent marketplaces required to ensure buyers and sellers can transact across all screens, across all data types, and all sales channels, in order to ensure the ultimate goal – results for marketers.

With offices in New York, San Francisco, Chicago, London, Paris, Beijing, and across the globe, FreeWheel, A Comcast Company, stands to advocate for the entire industry through the FreeWheel Council for Premium Video. For more information, please visit www.freewheel.tv, and follow us on Twitter and LinkedIn.

Source: https://www.dailyamerican.com/entertainment/freewheel-solves-decades-long-inefficiencies-of-buying-local-tv/article_52641ffb-7e9a-52d4-9194-7c06d3831087.html

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Netflix (NFLX) reports earnings, lowers forecast

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Netflix Inc. attracted a record number of paying subscribers in the first quarter of 2019, but may have accelerated profit growth that could have been spread throughout the year, and shares declined in after-hours trading Tuesday.

Netflix NFLX, -0.82% reported the addition of 9.6 million new paying subscribers in the first three months of the year, a record for a single quarter. The streaming-entertainment company reported earnings of $344 million, or 76 cents a share, up from 64 cents a share a year ago. Revenue for the quarter was $4.5 billion, up from $3.7 billion in the same period last year.

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Analysts on average expected Netflix to report earnings of 58 cents a share on sales of $4.5 billion, according to FactSet. Analysts projected 8.06 million new paying subscribers, after Netflix said it expected to add 8.9 million paying subscribers. Investors focus much more on Netflix’s subscriber count than its financial performance, because it is more predictive of where Netflix’s finances are going, and is especially important amid new competition.

Netflix’s report arrives after two high-profile debuts of new rival streaming services from companies accomplished at attracting consumer eyeballs (and dollars): Apple Inc. AAPL, -0.08% and Walt Disney Co. DIS, -1.62% . In its previous earnings report, Netflix altered its quarterly view of the competition to note that it competes with much more than just other streaming services, though, and on Tuesday executives insisted there is plenty of growth available to multiple streaming services as more consumers move away from traditional television services.

“We don’t anticipate that these new entrants will materially affect our growth because the transition from linear to on-demand entertainment is so massive and because of the differing nature of our content offerings,” Netflix executives said in a letter to shareholders Tuesday.

Netflix also provided select viewership metrics on select content, as it began doing in the previous quarter. Netflix said that more than 52 million subscribers watched “Triple Frontier,” a big-budget action movie starring Ben Affleck, in its first four weeks of availability, and that the series “Umbrella Academy” was watched by 45 million member households in its first four weeks.

The company’s forecast for the second quarter was lighter than expected, though, both in profit and new subscribers. Netflix projected second-quarter earnings of 55 cents a share, which would be down from 85 cents a share a year ago and well lower than analysts’ estimates of 99 cents a share. Netflix expects 5 million new paying subscribers in the second quarter, while analysts were projecting 5.3 million on average, but Netflix executives said they “expect another year of record annual paid net adds in 2019,” which means topping 2018’s total of 28.6 million new paying subscribers.

The biggest deficit was in U.S. subscribers — netflix expects only 300,000 new paying subscribers in the U.S., while analysts were expecting more than double that total. Netflix is increasing prices in the U.S., and noted in its letter that price increases can lead to “some modest short-term churn effect.”

Some of the costs of running the business were shifted to later in the year as well, and there seems to be more potential concerns about costs for the rest of 2019.

“Operating margin of 10.2% exceeded our beginning-of-quarter expectation as some spending was shifted from Q1 to later in the year,” Netflix explained in the letter to investors, while maintaining a goal of a 13% operating margin for the full year.

Netflix increased its estimate for how much money it will spend this year, saying that it now expects its free-cash flow deficit to be around $3.5 billion, as it continues to pay for new content. Executives cited “higher cash taxes related to the change in our corporate structure and additional investments in real estate and other infrastructure.”

Netflix said it expects a higher effective tax rate this year, including a 48% rate in the second quarter, “due to one-time discrete events.”

Netflix shares closed 3% higher Tuesday, at $359.46, then declined to less than $350 in immediate late trading after the numbers were released, but later rebounded a bit to a loss of about 1.5%. The stock has increased 17.2% in the past year, as the S&P 500 index SPX, +0.05% has gained 8.5%.

Netflix Inc. shares fell $2.61 (-0.73%) in after-hours trading Tuesday. Year-to-date, NFLX has gained 34.30%, versus a 16.61% rise in the benchmark S&P 500 index during the same period.

NFLX currently has a StockNews.com POWR Rating of B (Buy), and is ranked #11 of 54 stocks in the Internet category.

Source: https://stocknews.com/news/nflx-netflix-nflx-reports-earnings-lowers-forecast/

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PunchOut2Go Sponsors B2B Online: CEO Brady Behrman to Lead B2B…

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PunchOut2Go, an eCommerce and eProcurement technology integration provider, today announced its sponsorship of B2B Online in Chicago, the leading US B2B eCommerce and digital marketing conference for manufacturers, distributors, and wholesalers.

Brady Behrman, PunchOut2Go CEO and Co-Founder, will be at B2B Online to lead a session on Harnessing B2B Growth Opportunities with eProcurement to Make Purchasing Easier. The fastest growing B2B sales channel is eProcurement, up 37% year-over-year, surpassing direct B2B commerce. The session will reveal strategies and best practices that manufacturers and distributors can implement to make it easy and seamless for eProcurement customers to purchase from their organization.

Behrman will focus on the practical steps B2B sellers can take to improve integration between eCommerce applications and buyer eProcurement platforms, such as punchout catalogs, eInvoicing, and B2B order automation.

“A growing number of B2B buyers use eProcurement and enterprise resource planning platforms to take control of procurement and spending. They expect manufacturers and distributors to be integration-ready,” said Behrman. “Sellers that are unable to offer punchout catalogs, order automation, and other data interchange capabilities are less attractive to buyers who have invested in eProcurement.”

The PunchOut2Go team will be at B2B Online to meet manufacturers, distributors, and wholesalers to talk about the technical and financial benefits of integration and B2B automation. Integration isn’t as challenging or expensive as it once was, and sellers who are ready to integrate can improve customer retention, increase sales, and reduce the cost of selling.

B2B Online is an unmissable opportunity to benefit from the experience and expertise of executives and professionals from across the B2B sales industry. The conference is dedicated to exploring the future of B2B sales, with a focus on digital innovation and customer experience.

B2B Online takes place on April 29 – May 1 at the Chicago Marriott Downtown in Chicago, IL.

About PunchOut2Go:

PunchOut2Go is a global B2B technology integration and data translation company specializing in the integration of eCommerce applications, procurement platforms, and punchout catalog functionality. Helping simplify the B2B buying cycle by reducing integration complexities and rapidly deploying the right technology, PunchOut2Go’s cloud-based adaptable gateway solution integrates and automates punchout catalogs, electronic purchase orders, eInvoicing, and other B2B order automation integrations with 100% compatibility. Learn more at https://www.punchout2go.com/.

Source: http://virtual-strategy.com/2019/04/16/punchout2go-sponsors-b2b-online-ceo-brady-behrman-to-lead-b2b/

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Barclays warns of ‘likely’ second-half slowdown for Sage

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Analysts at Barclays have warned that a second-half slowdown for Sage Group PLC (LON:SGE) “seems likely”.

Sage, which makes accounting software for businesses, has seen its share price climb by almost a fifth this year after topping expectations with its first-quarter growth.
But Barclays’ number crunchers have warned that the first half benefits from easier comparatives, while things are expected to get a little tougher in the second half of the year.

“We think Q1 should not be viewed as an especially material data point in assessing the growth rate of the business over the coming couple of years,” read a note to clients.

“It is likely that the [cloud] transition will gather speed over the course of the year – a good thing – but that this will result in revenue growth moderating. This could be further exacerbated by tougher comps in the second half of the year.”

The analysts added: “We think an H2 slowdown is likely and that this could disappoint the market.

“We therefore remain ‘underweight’, albeit on an increased price target of 550p (from 495p), now based on 17x CY20E EPS (from 15x) to reflect increased market multiples.”

Sage shares were 0.1% higher at 702.8p on Friday morning – comfortably ahead of Barclays’ target.

Source: https://www.proactiveinvestors.co.uk/companies/news/218498/barclays-warns-of-likely-second-half-slowdown-for-sage-218498.html

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