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Global Multifactor Authentication Market to Expand with a CAGR of 17.7% due to Growing Concerns over the Data Security

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global multifactor authentication market

Multi-factor authentication can be considered to be an emerging sector of the identity access management and may utilize many-fold methods of authentication to verify a user’s identity. Authenticating user identity ensures security during online transactions, while logging into online services, and accessing corporate resources. Credentials that have been compromised are the key cause resulting breach of data. Multi-factor authentication is thus utilized by enterprises in order to administer an extra security layer that makes users to authenticate via knowledge, possession, and inherence factors to gain access to corporate and social networks.

There has been as surge in concern regarding data privacy across the globe. A large number of countries have introduced countermeasures be implementing regulations such as HIPAA, Gramm-Leach-Bliley Act (GLBA), Basel II, PCI DSS, and SOX. The rise in regulatory demands for large banks and PCI companies is providing impetus to the adoption of multi-factor authentication in across the globe. Furthermore, technological progress in authentication solutions such as phone-based authentication and SMS tokens, integrated with biometric authentication is also boost the growth of the global multifactor authentication market.

The global multifactor authentication market is expected to rise to US$20,444.9 mn by 2025 from US$ 4,829.2 mn in 2016. Over the forecast duration of 2017 and 2025, the global multifactor authentication market is prognosticated to expand at 17.7% CAGR.

Cost Effectiveness of Two-Factor Authentication Segment to Push it to Top

On the basis of the authentication models the multifactor-authentication market has been further segmented into three categories which are, two-factor authentication, three-factor authentication, and four-factor authentication. Two-factor authentication is a two-step verification process of combining any two of the four possible authentication parameters including possession, knowledge, genetics and location. Among all the models, two-factor authentication model could see a significant market share for the forecast period-2017-2025, as it is a cost-effective method for multi-factor authentication.

On the basis of the end-user industry segment, the multi-factor authentication market has been divided into BFSI, government, healthcare, retail, defense, telecom & IT, and others. Among all the sectors, BFSI is expected to show a significant market revenue share for the forecast period. This higher market revenue share is attributed to the increasing number of cyber-attacks on financial institutions.
Presence of Key Vendors to Propel North American Market

North America is expected to have the highest market revenue share. The growth in the North American region is majorly due to the countries such as United States and Canada. Furthermore, many companies from the multi-factor authentication market are significantly focusing on strategic mergers and acquisitions for deeper geographical penetration.

Some of the major players in the multi-factor authentication market are RSA Security, SecureAuth Coproration, Microsoft Corporation, CA Technologies, Symantec Corporation, Vasco Data Security International Inc., Okta Inc., Ping Identity, Gemalto, Entrust Datacard Corporation and HID Global Corporation.

Source: https://tmrblog.com/global-multifactor-authentication-market-to-expand-with-a-cagr-of-17-7-due-to-growing-concerns-over-the-data-security/

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Disney Plus streaming package debuts Tuesday with Marvel, Star Wars and more

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The new service is $7 a month, commercial free

NEW YORK — Disney will sprinkle its pixie dust on the streaming arena Tuesday, as its Disney Plus service debuts with an arsenal of marquee franchises including Marvel and Star Wars, original series with a built-in fan base and a cheap price to boot.

The $7-a-month commercial-free service is poised to set the standard for other services like WarnerMedia’s HBO Max and NBCUniversal’s Peacock to follow, as major media companies behind hit TV shows and movies seek to siphon the subscription revenue now going to Netflix and other streaming giants.

Disney’s properties speak to its strengths. Besides classic characters such as Snow White and Pinocchio, Disney has Pixar, Marvel, Star Wars and National Geographic — big names that most people would recognize. Disney Plus will also have all 30 past seasons of “The Simpsons.” Original shows include “The Mandalorian,” set in the Star Wars universe, and one on the Marvel character Loki.

“I really love both the Star Wars and Marvel franchises and I grew up watching classic Disney shows and movies so I do think there will be enough content for me,” she said.

Marlina Yates, who works in marketing in Kansas City, said she signed up because of her husband’s enthusiasm about the Star Wars series “The Mandalorian” and her daughter’s “love affair with princesses and everything Disney.”

Disney Plus’s $7 a month price is about half of the $13 Netflix charges for its most popular plan, and there are discounts for paying for a full year up front. Disney is also offering a $13 package bundling Disney Plus with two other services it owns, Hulu and ESPN Plus. That’s $5 cheaper than signing up for each one individually.

Everything won’t be available to stream right away, though, as Disney needs to wait for existing deals with rival services to expire. Recent movies missing at launch include the animated Pixar movie “Coco” and the live-action “Beauty and the Beast.” Others like “Maleficent: Mistress of Evil” haven’t been released for streaming yet. Disney expects 620 movies and 10,000 TV episodes by 2024, up from 500 movies and 7,500 episodes on Tuesday.

Disney has said that it is losing about $150 million in licensing revenue in the most recent fiscal year from terminating deals with Netflix and other services. But Disney is betting that what it makes through subscriptions will more than make up for that — at least eventually.

Disney is boosting its subscription base initially with heavy promos, much as Apple TV Plus has done and HBO Max and Peacock plan to do. Members of Disney’s free D23 fan club were eligible to buy three years of Disney Plus service up front for the price of two years. Customers of some Verizon wireless and home-internet plans can get a year free.

The hope is that subscribers will stick around once they see what the service offers.

Long-term success is by no means guaranteed. With a slew of services launching, subscription fees can add up quickly. Consumers might be reluctant to drop an existing service such as Netflix or Amazon Prime to pay for something untested.

“I can’t keep up with so many services. It gets expensive,” said William Pearson, a Drexel University student who describes himself as a “massive” Marvel fan but already pays for Netflix, HBO and the DC Comics streaming service.

But compared with other newcomers, experts believe Disney will have no problem gaining — and keeping — the 60 million to 90 million worldwide subscribers it is targeting for 2024. It took Netflix twice as long to get to 90 million.

“Disney Plus has a gigantic array of content and a library that’s unmatched, so it feels like an easy addition for consumers to get a gigantic library at that low price,” said Tim Hanlon, CEO of Vertere Group.

Bernie McTernan, internet and media analyst at Rosenblatt Securities, said Apple’s venture into streaming, Apple TV Plus, has to build brand recognition for its new shows, while viewers may have difficulties seeing what HBO Max offers beyond the standard HBO subscription.

Source Denver Post

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Firefox is taking steps to stop browser notification spam from next year

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Mozilla is changing how Firefox handles notification requests to try and cut down on annoying pop-ups, the organization has announced. Starting with Firefox version 72, due for release in January, requests to display desktop notifications will come in the form of a small icon in Firefox’s URL bar, and users will need to click this to actually see the notification request. Currently, just visiting many sites is enough to cause them to show a relatively large notification prompt.

In its blog post, Mozilla said that it took the decision after its research showed just how unpopular notifications are with users. Despite ostensibly being a convenient way for sites to share updates with users after they’ve closed the tab, around 99 percent of notification prompts aren’t accepted by users, and 48 percent are actively denied. It also found that repeatedly asking users to show notifications rarely gets them to change their mind.

Browser notifications aren’t just annoying, in many cases they can be used by malicious sites to trick users into downloading malware, or serve dodgy web ads, according to ZDNet. One malware analyst said that notification spam has “largely replaced” adware as a major source of user complaints.

Although Firefox’s biggest changes aren’t due to arrive until January, the browser has already made a small change to how it handles notification in version 70. Now, when you visit a new site that wants to show notifications, Firefox has replaced the “Not Now” option with a “Never Allow” option, so you won’t repeatedly be asked to display notifications by the same site.

Mozilla is the first browser to officially announce plans to block notification requests by default, but Google is experimenting with a similar feature for the Chrome browser, which makes notification prompts less invasive.

Source theverge.com

By Jon Porter

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Apple announces AirPods Pro with noise cancellation, coming October 30th

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Apple has just launched the rumored noise-canceling AirPods Pro — not with an October product event, but via a press release. The premium earbuds are set for release on October 30th for $249. They’re up for preorder starting today. And yes, they still only come in white.

Apple has built microphones into the AirPods Pro that detect external sound, and the earbuds then cancel it out. The system used here sounds very similar to the noise cancellation in the new Beats Solo Pro headphones, just miniaturized to a much smaller form factor. Apple says noise cancellation is adjusted up to 200 times per second.

The AirPods Pro feature a transparency mode that will let you hear your surroundings while wearing them. The earbuds have a “force sensor” that you can use to control music playback and activate transparency mode.

The company is promising fantastic audio quality from the AirPods Pro for that $249 price. They have a feature called “Adaptive EQ” that “automatically tunes music to the shape of your ear.”

Unlike the current AirPods, these will come with flexible ear tips for a more secure, sealed in-ear fit. Three sizes of silicone tips are included in the box. Apple even says there’s a software audio test that can tell you if you’ve chosen the right-sized tip by “measuring the sound level in the ear and comparing it to what is coming from the speaker driver.” This should reduce any guesswork or confusion for customers.

Like the second-gen AirPods, the AirPods Pro support wireless charging and hands-free “Hey Siri” voice commands. Apple says they get around 4.5 hours of continuous listening battery life. (You can see that the active noise cancellation takes a bit of a toll there.) But as usual with AirPods, the case has enough extra battery for around 24 hours of total listening time, including those recharges.

The AirPods Pro are sweat and water resistant — get ready to start seeing these in gyms everywhere — and they include “an expanded mesh microphone port that improves call clarity in windy situations.”

They still charge via the Lightning connector, but they now come with a Lightning to USB-C cable in the box.

Apple’s new AirPods come just as noise cancellation — long a convenience offered by over-ear headphones from Bose, Sony, and others — has begun making its way to truly wireless earbuds. Sony’s noise-canceling 1000X M3 earbuds cost $229. And Amazon’s Echo Buds, with Bose noise reduction (not full-on cancellation) technology, are about to hit shelves for $129.99. AirPods have seen a meteoric rise in popularity since they were first released, so it’s safe to assume that Apple is about to have another smash hit on its hands.

 

Source theverge.com

By Chris Welch

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