With an increasing number of Chinese enterprises and startups seeking to go global and get closer to new customer bases, LinkedIn, the California-based online social network for professionals, plans to partner with more local firms in the business-to-business or B2B space.
LinkedIn will help its Chinese partners find new customers for their products and services via digital networking technologies.
LinkedIn will provide market content and business solutions to help domestic companies transform from original equipment manufacturers, or OEMs, into independent brand owners or popular sellers.
Vianne Cai, general manager of marketing solutions at LinkedIn China, said that for long Chinese companies in traditional sectors like manufacturing, energy, infrastructure and services sought to build global sales networks. Now, they are joined in this pursuit by new-age businesses in sectors like high-tech, education, and digital economy. All of them are eyeing the world, especially economies participating in the Belt and Road Initiative.
As the digital economy has significantly improved businesses across industries, Chinese companies are considering multiple options to brighten their brand image and increase their visibility.
No longer are they content with just inserting advertisements on the giant video screens at the Times Square in New York City, or participating in large-scale exhibitions. They are looking at more and unconventional solutions, she said.
“Chinese B2B companies today care more about their reputation and sustainable connection with partners and consumers in overseas markets. They are keen to transform their products into brands,” said Cai, adding digital marketing methods are key to restoring their earning ability in a smart way.
So, LinkedIn published a China B2B Brand Globalization White Paper in Shanghai on June 21 to urge more domestic companies to adopt digital technologies to accurately reach their overseas clients. Use of the digital medium will also help Chinese players in understanding foreign market environment and tackle challenges like insufficient brand-building ability and inadequate localization strategies, the white paper said.
The study collected opinions from 2,646 corporate decision-makers from 18 markets now active in the B2B business. It found that Southeast Asia is the first choice for many Chinese companies to expand their businesses, because they share similar culture, and the region’s consumer group has a large number of overseas Chinese and younger generation, promising fast GDP growth.
Even though it found that up to 81 percent of overseas business executives were interested in cooperating with Chinese companies thanks to the country’s industrial upgrade, about 40 percent of them chose to purchase Chinese products and only 5 percent of them said they will continue to buy the goods supplied by Chinese companies. They attributed this to lack of trust and brand loyalty in Made in China products.
“Therefore, brand-building is critical for Chinese B2B companies in the process of going global,” said Zhou Xiaodan, head of marketing in the marketing solutions department at LinkedIn China. “Combining traditional methods and digital means can help them to build their brands while taking into account business. It is a two-way solution.”
China’s B2B enterprises have the advantage of high efficiency, having completed the upstream and downstream chains. They have the right product strategy too, she said.
However, Zhou said there are some gaps between them and B2B companies in Europe and the United States. Companies in developed markets are proficient at conducting brand promotion campaigns, creative packaging, high-end product design.
“We are now seeing that many Chinese companies have become fast learners in these fields and begun to deploy more resources to offset their previous weakness,” she said.
Attracted by China’s favorable business policies and new growth momentum generated by the Belt and Road Initiative and e-commerce boom, LinkedIn will deploy more resources and add engineers to support their B2B clients’ need to put their revenue growth on a firmer footing in overseas markets.
Supported by over 14,000 employees, LinkedIn had 630 million registered members in over 200 countries and regions by the end of the first quarter of this year.
“Digitalization is changing commerce in a number of ways. We are seeing some businesses disappear or evolve over time, but at the same time the creation of new brands and types of operational modes are eliminating some traditional roles,” said Sun Fuquan, a researcher at the Beijing-based Chinese Academy of Science and Technology for Development.
“For example, if you look at the manufacturing sector today and compare it with the roles five years or a decade ago, they are fairly different. Chinese companies should continue to adapt this trend and embrace some new technologies to enrich their operations at both home and overseas,” he said.
Web & Domain Protection Software Market SWOT Analysis by Key Players: Leaseweb, Namecheap, SiteLock, Verisign, Sucuri
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Global Web & Domain Protection Software Market By Application/End-User (Value and Volume from 2019 to 2025) : Large Enterprises & Small and Medium-sized Enterprises (SMEs)
Market By Type (Value and Volume from 2019 to 2025) : , Cloud-Based & On-Premise
Global Web & Domain Protection Software Market by Key Players: ZeroFOX, Comodo, Domain.com, GoDaddy, Register.com, Leaseweb, Namecheap, SiteLock, Verisign, Sucuri, Cloudflare, Pointer Brand Protection, Sasahost, WebARX, AppRiver, Rebel.com
Geographically, this report is segmented into some key Regions, with manufacture, depletion, revenue (million USD), and market share and growth rate of Web & Domain Protection Software in these regions, from 2012 to 2022 (forecast), covering China, USA, Europe, Japan, Korea, India, Southeast Asia & South America and its Share (%) and CAGR for the forecasted period 2019 to 2025.
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Some of the important question for stakeholders and business professional for expanding their position in the Global Web & Domain Protection Software Market :
Q 1. Which Region offers the most rewarding open doors for the market in 2019?
Q 2. What are the business threats and variable scenario concerning the market?
Q 3. What are probably the most encouraging, high-development scenarios for Web & Domain Protection Software movement showcase by applications, types and regions?
Q 4.What segments grab most noteworthy attention in Web & Domain Protection Software Market in 2019 and beyond?
Q 5. Who are the significant players confronting and developing in Web & Domain Protection Software Market?
For More Information Read Table of Content @: https://www.htfmarketreport.com/reports/1585651-global-web-domain-protection-software-market
Key poles of the TOC:
Chapter 1 Global Web & Domain Protection Software Market Business Overview
Chapter 2 Major Breakdown by Type [, Cloud-Based & On-Premise]
Chapter 3 Major Application Wise Breakdown (Revenue & Volume)
Chapter 4 Manufacture Market Breakdown
Chapter 5 Sales & Estimates Market Study
Chapter 6 Key Manufacturers Production and Sales Market Comparison Breakdown
Chapter 8 Manufacturers, Deals and Closings Market Evaluation & Aggressiveness
Chapter 9 Key Companies Breakdown by Overall Market Size & Revenue by Type
Chapter 11 Business / Industry Chain (Value & Supply Chain Analysis)
Chapter 12 Conclusions & Appendix
Thanks for reading this article; you can also get individual chapter wise section or region wise report version like North America, Europe or Asia.
BY SYLVIA SANCHEZ
Bombastic barrister Michael Avenatti facing new indictment for Nike ‘shakedown’
Prosecutors slapped trash-talking attorney Michael Avenatti with a new charge Wednesday for his alleged shakedown of Nike while also reducing the legal risk for celeb lawyer Mark Geragos, who is implicated in the case.
The new indictment filed in Manhattan Federal Court eliminated conspiracy charges against Avenatti, who is accused of attempting to extort the shoe giant for more than $20 million or he’d go public with claims the company secretly paid college basketball prospects.
Avenatti and Geragos were representing Gary Franklin Sr., a prominent figure in the youth basketball world, when prosecutors say Avenatti crossed the line from legal advocate to criminal.
A conspiracy charge requires an agreement with a second person, raising the possibility that Geragos was the other person involved in the alleged extortion plot. But in the new indictment, prosecutors replaced two conspiracy charges with an honest services fraud charge against Avenatti. The evidence in the case remains the same.
“I’ll go take $10 billion off your client’s market cap… I’m not f—–g around,” Avenatti told Nike lawyers on March 20, according to a criminal complaint.
Avenatti, 48, demanded Nike hire him and Geragos to conduct an internal investigation paying up to $25 million, the complaint reads.
Avenatti has pleaded not guilty and said he’s the victim of “vindictive prosecution” due to his criticism of President Trump. As part of his defense, Avenatti seeks to introduce evidence of Nike payments to college basketball players.
Geragos, a Los Angeles-based attorney who has represented celebrities including Winona Ryder, Kesha, Colin Kaepernick and Michael Jackson, did not respond to an email. He has not been charged.
“I am extremely pleased that the two counts alleging I engaged in a conspiracy against Nike have just been dismissed by Trump’s DOJ. I expect to be fully exonerated when it is all said and done,” Avenatti tweeted.
A trial is set for January.
Avenatti is separately charged in Manhattan with stealing $300,000 from a book deal made by his former client, porn star Stormy Daniels, who claims to have had an affair with Trump. Avenatti became famous in large part through his aggressive representation of Daniels.
By STEPHEN REX BROWN
Elon Musk picks Berlin for Tesla’s Europe Gigafactory
Elon Musk said Tuesday during an awards ceremony in Germany that Tesla’s European gigafactory will be built in the Berlin area.
Musk was on stage to receive a Golden Steering Wheel Award given by BILD.
“There’s not enough time tonight to tell all the details,” Musk said during an on stage interview with Volkswagen Group CEO Herbert Diess. “But it’s in the Berlin area, and it’s near the new airport.”
Tesla is also going to create an engineering and design center in Berlin because “I think Berlin has some of the best art in the world,” Musk said.
Musk took to Twitter after the ceremony and provided a bit more detail, including that this factory will build batteries, powertrains and vehicles, beginning with the Model Y.
Will build batteries, powertrains & vehicles, starting with Model Y
— Elon Musk (@elonmusk) November 12, 2019
Diess thanked Musk while on stage for “pushing us” towards electrification. Diess later said that Musk and Telsa is demonstrating that moving towards electrification works.
“I don’t think Germany is that far behind,” Musk said when asked about why German automakers were behind in electric vehicles. He later added that some of the best cars in the world are made in Germany.
“Everyone knows that German engineering is outstanding and that’s part of the reason we’re locating our gigafactory Europe in Germany,” Musk said.
By Kirsten Korosec
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