Last month, Lyft challenged 100 Chicago residents to give up their personal vehicles for a whole month, and in exchange, they would get $550 in credit to use for Lyft trips, as well as other mobility services like bike-share, car-share, and public transit. The ride-hail company was so thrilled with the response — one participant said he was inspired to sell his car — that they’re expanding the challenge to 35 new cities.
Residents in cities like New York, San Francisco, Boston, Washington, DC, and others will now have the chance to sign up for phase two of the “ditch your car” challenge, which kicks off October 8th and goes until November 6th. (A full list of the cities can be found here.) Lyft is hoping to get 2,000 people signed up. The requirements would remain the same: participants will have to (symbolically) lock their car keys in a Lyft-branded “lockbox” for 30 days, and in exchange, Lyft will provide a certain amount of credit (which varies from city to city) that can be used for Lyft shared rides, bike-share and car-share trips, and bus and subway fare passes.
This isn’t some marketing gimmick designed to elevate Lyft’s brand or promote its push to become a multi-modal one-stop-shop for carpooling, bikes, scooters, and public transit, said Lyft President John Zimmer — although those are sure to be ancillary effects. Rather, this is part of a concerted effort to jolt Americans out of their comfort zones and persuade them to give up the convenience of personal car ownership for good, he said in an interview with The Verge.
“There’s enthusiasm to try it,” Zimmer said. “By making it a movement, by making it an event, people are like, ‘Oh, let me try this experiment.’ Then they realize, ‘Wow, I get all this time back. I’m actually saving money. I’m more relaxed.’”
Zimmer said he was surprised by the reaction to the Chicago challenge, which encouraged him to expand it new markets. “Similar to the surprise we had in the early days of Lyft, when people said, ‘No one is going to share a ride in another person’s car,’” he said. “We all know how fast this industry has grown. I think what we’re seeing is early signs similar to that where there’s a lot of enthusiasm to ditch your car.”
For years now, Zimmer and his co-founder Logan Green have used their platform to promote big ideas about the future of transportation. They have predicted the end of personal car ownership, called for more people to carpool, and encouraged US households to sell their second cars to save money and reduce congestion. Lyft recently set the goal for shared rides (carpooling, bike / scooter / car-sharing, etc.) to account for 50 percent of its business by 2020.
It will be interesting to track the response to the challenge in these various cities, with various levels of transit and density, to see how well Lyft’s theory about the end of personal car ownership plays out across the country. For example, it is objectively easier to ditch a personal car in New York City, which enjoys robust (if occasionally malfunctioning) public transportation, than it would be in a city like Atlanta, where most residents own a car. Many of the cities selected have some of the highest rates of car ownership in the country: how will they respond to this challenge? While nothing close to a scientific study, the challenge should still yield interesting data for Lyft to study.
While ride-hailing companies are doing a pretty great job at adding non-car options for people to get around, they are also adding to congestion problems in major cities. A recent study by transportation expert Bruce Schaller found that transportation network companies like Uber and Lyft added 5.7 billion miles of driving in the nation’s nine largest metro areas. Schaller’s report aligns with an October study released by UC Davis. It found that, in US cities, 49 percent to 61 percent of ride-hailing trips would have not been made at all — or by walking, biking, or public transit.
Zimmer argued that the ride-hailing industry, as represented by Uber and Lyft, represents a fraction of a percent of vehicle miles traveled (VMTs). This business is still in its nascent stages, he said, and therefore can’t be blamed for the rise in gridlock in cities. “It’s early. It’s super early in this,” Zimmer said. “I would say there are probably cases where it’s already reducing VMTs. And there may be cases where it’s not.”
The “ditch you car” challenge, in addition to Lyft’s work with bikes, scooters, and transit, is an example of “working to be part of the solution,” Zimmer said.
Others would argue that it isn’t as early as Zimmer believes, and that ride-sharing is already baked in to the public’s consciousness. The momentum propelling the growth in ride-hailing companies is powerful — a combination of intense competition, venture capital financing, and a paradigm shift in technology — and unless cities act, these cars will continue to clog their streets. Zimmer says Lyft is dedicated to work with cities to find solutions. But there will be times that cities take extreme action — such as New York City voting to cap the number of new ride-hail vehicles for a year — that run counter to Lyft’s business. If the problem keeps getting worse, Lyft may find itself facing its own challenge.
The debate on car seats for taxis and ride-sharing services
Like many parents in New York, Caroline Hwang doesn’t use a car seat when traveling with her son in a taxi.
“It’s a calculated risk, because you’re not going very fast and the chances of you being in a serious high-speed collision are pretty low,” she said.
Research from Virginia Tech University finds New York is among 35 states where cabs are exempt from laws that require young children to travel in a car seat. Except for Georgia, it’s not clear if ride-sharing companies like Uber and Lyft are also exempt. In the other 15 states, children must have a car seat in all for-hire vehicles.
“There’s a lot of confusion that parents experience when they want to carry their children using rideshare services. The laws across the nation are inconsistent from state to state,” said Justin Owens with the Virginia Tech Transportation Institute.
Owens says in many states that require car seats, it’s not clear if the parent or driver needs to provide them.
“State legislatures really need to work on catching up the laws and regulations.”
In New York City, Uber will have a driver like Rafael Serrano provide a forward-facing car seat for an extra $10. Lyft has a similar program, but also, only in New York City.
“It’s super safe and reliable, so I’d rather have the kids safe than sorry you know,” Serrano said.
Uber and Lyft both tell us that drivers and riders in the rest of the country need to follow all local laws and drivers can turn down riders who do not provide a proper child safety seat.
Voting Today Can Get You A Bunch Of Free Stuff
Today is election day in the US and with comes not only an opportunity to exercise your civic responsibility, right and privilege, but also to get a bunch of free food and services. Although ideally people would vote even if they didn’t get a free side of fries in return, it’s good that people are going to get to the polls somehow.
Uber and Lyft are both offering discounts today, taking their political rivalry to the next level. Uber, you may remember, has been boycotted after showing inadvertent support for Trump.
The company declined to participate in a work stoppage that New York taxi drivers were engaged in to protest Trumps travel ban. Lyft became the service of choice for many people after the #deleteuber movement took hold. Now, both companies are offering deals on rides to the polls.
Uber’s is a discount only for first-time users if they put in a special election day code and Lyft is giving across the board 50% discounts for those going to vote.
Global Taxi & Limousine Software Market Size – TaxiCaller, TaxiStartup, MTData
Researchvector has launched a report on the Taxi & Limousine Software Market that predicts future market trends and current market trends. It includes analytic data of the Taxi & Limousine Software Market about growth rate, market trends, profitability, manufacturers, historical data, popular regions, etc. The valuable in-depth research report created by the skilled industry experts, who are experienced in this industry.
The general idea of the Researchvector research team that the report comes in handy for those who are planning to start a business or someone who is planning to expand the business.
Top Four Important Market Parameters for Taxi & Limousine Software Market
Every industry has vital factors that drive it to the growth and maximise the profits, cut down the costs, and furthermore. But in Taxi & Limousine Software Market, there are important parameters that every reader should learn about it.
Market Players: We have leading manufacturers in the market, and they make an impact on the Taxi & Limousine Software Market globally. Only a fewer people pay attention to the emerging players, and Researchvector includes a list of emerging players with some secret strategies of competitors.
- Limo Anywhere
- Samsride Inc.
Categorical Division: You can access the information on the products with the categories of the products.
Application Usage: The application usage information provides in-depth information on the customer experience, and it can help you identify the problems and provide solutions to it. The end-user experience offers detailed errors in the products and the flaws, and you can fix them in the next stage.
- Small Business
- Midsize Enterprise
- Large Enterprise
Geographical Division: You gain knowledge of the top performing regions, and the details region includes countries, states, and cities.
- United States
- Southeast Asia
Why read market research reports by Researchvector?
Researchvector Inc Market Research Organization has worked on various markets before, and they have added a lot of value to the readers by using internationally acknowledged methodologies. They have a massive list of clientele, some of the companies like PayPal, Dropbox, Sony, and the list keep goes on. Researchvector adds tremendous value to your knowledge bank by providing you information on profitability and accelerates growth. Researchvector Inc is adept at researching and digging out analytic information that explains the market.
Core Objective of Taxi & Limousine Software Market
Every company in the Taxi & Limousine Software Market has objectives and the Researchvector market research report focus on the core objectives of the Taxi & Limousine Software Market, so you can learn about competition, future market, favourite products, and informative knowledge that can boost your sales volume exponentially.
- Size of the market and growth rate factors of Taxi & Limousine Software Market.
- Significant changes in the upcoming Taxi & Limousine Software Market.
- Top global competitors of Taxi & Limousine Software Market.
- Scope and product overview of Taxi & Limousine Software Market 2018-2025.
- Growing regions with potential growth in the future.
- Challenges faced in Taxi & Limousine Software Market.
- Global Taxi & Limousine Software top vendors profile and sales statistics.
- Dynamics of Taxi & Limousine Software Market 2018-2025.
- Questions Answered for Taxi & Limousine Software Market
There are many questions that we have in our mind when we think of the competition and unknown factors that invites cash burning, and we learn it the hard way. Researchvector Inc has counted those questions, and they used the market research report to answer the all-important questions of the Taxi & Limousine Software Market.
- What is the development rate of the Taxi & Limousine Software Market in 2018-2025?
- What will be the future market size of the Taxi & Limousine Software Market?
- Who are the top leading companies in the Taxi & Limousine Software Market?
- Who are global manufacturers in the Taxi & Limousine Software Market?
- What are the major Taxi & Limousine Software Market Trends 2018-2025?
- What are the challenges faced in the Taxi & Limousine Software Market?
- What are the conclusions of the Taxi & Limousine Software Market report?
Couple arrested in fatal 2016 attack on Long Island woman
Woman Beaten in Subway Station by Man Yelling Racially Charged Words: Family, Police
It’s back: NYC’s rare Mandarin duck makes grand return to Central Park
Entertainment6 months ago
Entertainment3 months ago
The New York Times best-seller list
Entertainment7 months ago
Transportation Alternatives bike month sponsored by Kiwi Energy
MTA News7 months ago
MTA’s first female head of NYC subway
Uber, lyft and other taxis6 months ago
Lyft driver sexually assaulted passenger – again!
MTA News4 months ago
Access-a-Ride needs access to bus lanes
Entertainment6 months ago
Street closures for the Five Boro Bike Tour
MTA News7 months ago
Controversial MTA’s maintenance of the aesthetic improvements and fixes of subway