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Shake Shack: What to know about the burger place expected at Indianapolis’ airport

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Indianapolis burger lovers are on the edges of their seats over the news that Shake Shack may be coming to Indianapolis International Airport. But what’s the big deal? It’s not like Indy doesn’t have dozens of what could qualify as the best burgers in America, right?

Shake Shack’s burgers are simple, just basic singles and doubles and no-frills cheeseburgers. There aren’t any monster beef stacks dripping with a dozen toppings. Yet, a Shake Shack Instagram post qualifies as a foodie status symbol, and fans are willing to wait in long lines for Shake Shake burgers and old-school crinkle cut fries.

Here’s what you need to know about little burger shop that has become an international phenomenon.

Shake Shack’s Midwest connection
The burger chain was inspired in part by the Midwest’s Steak ‘n Shake and custard stands, and it started in 2001 as a New York City cart serving Chicago-style hot dogs.

When founder Danny Meyer decided to expand the business, he gave then-chief development officer Richard Coraine a mission. “To figure out our burger, Danny sent me to Steak ’n Shake in the Midwest,” Coraine said in “Shake Shack: Recipes and Stories.”

Coraine said that Meyer told him, “I want you to look at how they smash it, hold it down, flip it over and hold it down again.” Custard, Coraine said, had to be as good as Ted Drewesin St. Louis.

Where Shake Shack was founded
Billed as a “modern roadside burger stand,” Shake Shack started as an experiment in “enlightened hospitality,” founder and acclaimed New York City restaurateur Meyer said in “Shake Shack: Recipes and Stories.” When an artist conceived a working hot dog cart as part of a public-art display featuring taxi cabs on stilts in New York City’s Madison Square Park, Shake Shack was born, and was soon a stomping ground for famous New York City chefs.

Charitable giving and volunteering
The original Shake Shack stand’s profits were donated to the park. Burgers, shakes and fries were added to the menu when Meyer opened a permanent kiosk in the park, which still receives proceeds from the Shake Shack location. Although the company has grown to 200 locations worldwide, Shake Shack continues to live by its slogan “stand for something good,” not only donating to Madison Square Park, but also giving 5 percent of sales to a local charity in communities hosting Shake Shacks.

The company also encourages volunteerism among its workers, sources humanely raised meats, supports sustainable agriculture and uses reclaimed building materials.

Shake Shack’s ingredients
Quality ingredients like Angus beef without hormones or antibiotics and a secret blend that may or may not include brisket and chuck or short rib — the third-generation butcher who created the mixed vowed never to reveal the formula — are part of what sets Shake Shack apart from so many burger chains. As the late John Ozersky wrote in Esquire magazine, “Shake Shack took the ultimate American trash food and approached it not as an object for postmodern reinterpretation, but as a dish to be executed.”

What else you can buy at Shake Shack
You can still get Chicago-style hot dogs at Shake Shack. A fried chicken sandwich made with cage-free poultry lands on a potato bun with lettuce, pickles and buttermilk herb mayonnaise. Vegetarians get the crisp-fried portobello mushroom “burger” filled with melted muenster and cheddar cheeses, all topped with lettuce, tomato.

Shake Shack works with famous chefs for specials now and then, like a recent lobster-topped burger.

Shakes, malteds and frozen custards in a handful of flavors are on the menu, too.

Shack Shack’s secret recipes
Two things Shake Shack will never reveal: the beef blend it uses for burgers and the recipe for Shack Sauce, but you can find close approximations in “Shake Shack: Recipes and Stories.” The part cookbook, part Shake Shack history tome includes formulas for beef blends mixing brisket and chuck or short rib.

As for the sauce, “Long ago, we threw away the key to the secret recipe for Shack Sauce, but we promise to get you really close…,” the cookbook says above a recipe including mayonnaise, Dijon mustard, Heinz ketchup, kosher dill pickle brine and a pinch of cayenne pepper.

Source: https://www.indystar.com/story/entertainment/dining/2019/03/13/shake-shack-indianapolis-what-you-need-to-know/3150763002/

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Woodstock 2019: Lineup, tickets announced for 50th anniversary concert festival

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The lineup for Woodstock 50 is officially here.

Jay-Z, The Killers, Chance the Rapper, The Black Keys, Halsey, Robert Plant, Miley Cyrus, Common, Janelle Monae, Sturgill Simpson, Brandi Carlile, and Jack White’s The Raconteurs are among the big-name artists scheduled to perform at the official 50th anniversary concert festival on Aug. 16-18, 2019, in Watkins Glen, N.Y.

According to Rolling Stone, original Woodstock performers Santana, John Fogerty (of Creedence Clearwater Revival), Dead and Company (featuring John Mayer and The Grateful Dead members), John Sebastian, Country Joe McDonald, Canned Heat and Hot Tuna will also be on hand to celebrate the 1969 festival.

Tickets go on sale April 22, according to woodstock.com. Prices have not been announced. Camping packages are expected to be offered.

Watkins Glen is located in the Finger Lakes, about 80 miles southwest of Syracuse and 150 miles northwest of the original Woodstock site in Bethel, N.Y.

Woodstock organizer Michael Lang previously said the festival will be centered around The Glen racetrack with three main stages on the 1,000-acre lot. The site was previously used for Summer Jam in 1973, drawing 600,000 but Lang said the 2019 Woodstock concert will have about 100,000 tickets to prevent traffic and other issues.

According to The Poughkeepsie Journal, Lang — who organized the original Woodstock concert — announced the golden anniversary lineup Tuesday night in a secret session with Fogerty and Common.

Woodstock 50 Lineup

Day 1 (Friday, Aug. 16):

The Killers, Miley Cyrus, Santana, The Lumineers, The Raconteurs, Robert Plant, John Fogerty, Nathaniel Rateliff and the Night Sweats, Run the Jewels, The Head and the Heart, Maggie Rogers, Michael Franti & Spearhead, Anderson East, Princess Nokia, John Sebastian

Day 2 (Saturday, Aug. 17):

Dead and Company, Chance the Rapper, Black Keys, Sturgill Simpson, Greta Van Fleet, Portugal. The Man, Leon Bridges, Gary Clark Jr., Edward Sharpe & The Magnetic Zeroes, Dawes, Margo Price, Country Joe and the Fish, Rival Sons, Emily King, Soccer Mommy, Taylor Bennett

Day 3 (Sunday, Aug. 18):

Jay-Z, Imagine Dragons, Halsey, Cage The Elephant, Brandi Carlile, Janelle Monae, Young The Giant, Courtney Barnett, Common, Vince Staples, Judah and the Lion, Earl Sweatshirt, Boygenius, the Zombies, Canned Heat, Hot Tuna, Pussy Riot, Cherry Glazerr

A competing event at the original Woodstock site on the same weekend, dubbed the “Bethel Woods Music and Culture Festival,” was scrapped last month and replaced with three smaller concerts at the Bethel Woods Center for the Arts. Performers include Ringo Starr and Santana.

An estimated 400,000 people attended the first Woodstock Music and Arts Festival, held Aug. 15-18, 1969, at Max Yasgur’s dairy farm near White Lake in the Catskill Mountains. Performers included Richie Havens, Jefferson Airplane, The Who, Joan Baez, Jimi Hendrix, Arlo Guthrie, Santana, Joe Cocker, the Grateful Dead and Crosby, Stills, Nash & Young.

The iconic concert was revisited in 1994 with a modern lineup of artists like Nine Inch Nails, Sheryl Crow, Metallica, Cypress Hill and Red Hot Chili Peppers in Saugerties, but Woodstock ’99 — held at Griffiss Air Force Base in Rome, N.Y. — ended the fun with riots, fires and allegations of sexual assault.

Source: https://www.syracuse.com/entertainment/2019/03/woodstock-2019-lineup-tickets-announced-for-50th-anniversary-concert-festival.html

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4 ‘Toy Story’ Tropes That I Hope ‘Toy Story 4’ Avoids

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Toy Story 3 was an ideal end to a perfect trilogy, a rare beast among massive movie franchises with obscenely large marketing potential.

But the trailer for Toy Story 4 feels alarmingly underwhelming; overly familiar, full of ideas that were previously explored in the franchise, some very thoroughly indeed. For example …
A false paradise

The previous three films saw Buzz seduced by fictional space adventures, Woody by the allure of celebrity, and the entire gang by the promise of a relaxing life at daycare. These all turned out to be unobtainable fantasies, with the real paradise dwelling in the imagination of a child.

Are we going through the motions with the carnival we see in the trailer? It’s a traveling playground, after all, a potentially perfect place for a toy to retire. If there’s some crazy dark secret hiding under the surface, it’s going to ring a little hollow.
Which brings me to ….

A secret villain

Disney movies have recently adopted an increasingly predictable twist, in which a nice person offering an opportunity reveals themselves to be a villain in the final act. This is fine, but it’s getting to be somewhat overused; I’m starting to miss openly evil villains, one-dimensional as they may be.

There is no antagonist to be seen in the trailer (other than the creepy doll and her gang of ventriloquist dummies, who look to be a secondary threat). If Bo Peep turns out to be secretly unhinged due to her abandonment issues or whatever, it’s going to be pretty disappointing.

We’ve already been there with both Stinky Pete and Lotso, and Lotso was really pushing it.

A toy’s purpose

Woody’s having another “mid-life crisis?” Really? He already had one when Andy ripped his arm, forcing him to acknowledge his age and making the idea of immortality behind a glass case seem very attractive, until Buzz reminded him that toys only exist to make children happy.

And again in Toy Story 3, when Andy went to college and Woody had trouble letting go, even wanting to follow his former playmate. Presumably, he’d be gathering dust on a dorm room shelf, helplessly watching as Andy masturbates and experiments with drugs.

And Toy Story 4 looks to be recycling this concept, with Woody seemingly thinking about adopting Bo Peep’s care-free, independent lifestyle. Like parents that are done raising their kids, and spend the rest of their days getting drunk on cruise ships, Woody might be done with children for good. Or is he?

Probably not.

Separating Buzz and Woody

It’s a bit disappointing that we’ve never seen Buzz and Woody spend much time together since the first film. Since they dealt with their massive conflict, the two are almost always separated by convenient plot devices, with one invariably going on a rescue mission to fetch the other. Again, this looks to be the case with Toy Story 4.

It might just be that the dynamic between the two toys isn’t interesting anymore, now that they’ve worked out their drama. Perhaps a bit of ideological conflict will allow the two to share more than a couple of scenes in this film.

Regardless of how tepid and cliché-ridden this trailer looks, I do have faith that the creative team at Pixar will deliver another animated masterpiece. The studio has been a little shaky recently, but hopefully Toy Story 4 will be closer to Coco than The Good Dinosaur.

I’m going to cry during the credits, regardless.

Source: https://www.forbes.com/sites/danidiplacido/2019/03/19/4-toy-story-tropes-that-i-hope-toy-story-4-avoids/#59ec82057eab

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Times Square is about to get a new 46-story tower that is basically a giant LED billboard on one side

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Contractors have started work on a project that will light up New York’s Times Square even more.

TSX Broadway, as it is known, will be a “branded beacon,” 46 floors of retail, entertainment and accommodation. The building, on the corner of 47th Street at Broadway and Seventh Avenue, currently houses a DoubleTree Hilton hotel and the landmark Palace Theatre, which will be restored and lifted 30 feet to accommodate an experiential retail outlet.

Upper floors will have a performance stage over Times Square, a restaurant with large terrace and a hotel with more than 600 rooms.

According to David Orowitz, a senior vice-president at developer L&L Holding Company, the entire building will be like a giant advertisement for one of the most-visited places in the world, with around 380,000 pedestrians walking through it each day.

“The whole building is essentially (an advertising) sign, and the side that is facing Times Square is a single sign comprised of LEDs into the building itself that runs up the entire 46-story building,” he said in an email to CNBC.

Now that preparation for the demolition of the hotel is under way, executives are at work finding an advertiser that will help it recoup some of the $2.5 billion it has raised for the new building, set to open in early 2022. And it has hired Andrew Essex, a former ad exec and CEO of the Tribeca Film Festival, to negotiate a deal with a single customer to advertise on the behemoth, including the naming rights to the building, the retail and entertainment spaces and the billboards.

“It’s part Super Bowl, part experiential mega arena, part center of commerce, part social network,” Essex told CNBC by phone, adding that he expects to have a deal signed this year.

It would have to be a brand that has the right entertainment value, Essex added. “Events must become more eventful, otherwise people stay home and watch Netflix, ” he said. “So what does it take to get people out of the house today?”

Project mock-ups show a retail space with multiple floors, one of which shows an Apple-like store, though Essex would not comment on discussions.

The company isn’t disclosing the value of any deal, but naming rights alone tend to run into the hundreds of millions of dollars. The rights to Mercedes-Benz Stadium, home of the NFL’s Atlanta Falcons and host of this year’s Super Bowl, are reported to have cost the auto maker $324 million over 28 years, for example.

Naming rights
Naming rights for venues are nothing new, but this deal is different because it likely includes retail and performance spaces, Essex said. “The entire superstructure, the retail space is fungible. So could one have an esports arena? Can the stage be indoor (and) outdoor? Can you broadcast or stream directly? There’s quite literally no limit to what’s possible, because nothing is already purpose-built,” he said.

Marketing veteran and CNBC contributor Mike Jackson said his approach would be to look for several partners. “I could see them trying to get partners like Apple or Amazon or one of the telecoms to really maintain a huge presence … as things like 5G (high-speed mobile communications) come on board to deliver that integration of the retail space with the advertising platform, as well as the ability to use that broadcast venue in the theater, ” he told CNBC by phone.

“If I’m … Apple, I don’t want to just buy signage or sponsorship. I literally have to think long term, because I’ve got to believe that that building is going to have a huge innovative presence for the next 20 to 25 years,” said Jackson, principal of consulting firm 2050 Marketing and CEO of vehicle services company Motus One.

Data and 5G
Data will be an important part of the tower, and with 5G integration, more complex ways of advertising become possible. Location-tracking technology that serves ads to people after they’ve left a store is already used by retailers.

For Dave Etherington, chief commercial officer at Place Exchange, a programmatic exchange that automates the buying and selling of digital outdoor media, it’s a move forward for hitting people with advertising when they’re outside their homes.

“Traditional out-of-home media companies (are) now playing a much more … active role in thinking about physical spaces in the way that they work with venues and cities (and) in the way that brands can help fund experiences,” he told CNBC by phone. “It’s not unusual to see the Facebooks, the Googles, the Spotifys using out-of-home as the main channel for their branding.”

Retail experience
Retailers want to entice them to shop in the brick-and-mortar world. Makeup brand Cover Girl, for instance, opened a flagship Times Square store on Black Friday 2018, with the goal of creating “the ultimate shared beauty experience,” according to an online release.

But with many people abandoning malls to shop online, Jackson is concerned about whether TSX will be able to attract a high-end retailer. “The thing that scratches my head is … obviously the foundation of that is going to be to fill the retail space with the high-quality brands that would also have the wherewithal, both from a financial standpoint as well as from a creative standpoint, to do something innovative in retail.”

Source: https://www.cnbc.com/2019/03/18/times-square-is-about-to-get-a-giant-new-billboard-called-tsx-broadway.html

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