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THE NYT ‘THE TRUTH IS WORTH IT’ CAMPAIGN EXPANDS TO INSTALLATIONS ALL OVER NEW YORK CITY

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The New York Times marketing effort, “The Truth Is Worth It,” has been earning accolades in the lead-up to Cannes. Meanwhile, the campaign today debuts its first experiential work, centered on the idea that “The Truth Is Local.”

On Monday, New Yorkers will find interactive storefronts bringing to life real Times headlines in the Bronx, Brooklyn, Manhattan, Queens and Staten Island. Each will highlight stories reflecting how New York Times reporting impacted their respective boroughs. A key part of the activations will be QR codes that call up podcast-like recordings with Times journalists, who walk readers through their experiences and trials in reporting their stories, which cover topics such as racial inequities in the school system and injustices in the legal system.

The installation in Brooklyn, for example, illustrates a story about how corruption in the police and justice departments led to the imprisonment of an innocent man and features a jail cell that eventually lights up to represent captives becoming free.

The experiential work will run from June 10 through June 24 and debuts alongside the brand’s latest “The Truth is Worth It” ad from Droga5, which details how reporters Brian M. Rosenthal, Emma G. Fitzsimmons and Michael LaForgia uncovered how corruption in the MTA led to the system’s failures.

Overall, the new work aims to reinforce the role Times reporting has played in locals’ lives for almost 170 years and to remind people of what they support when they subscribe. It coincides with The New York Times’ commitment to double down on local journalism: Metro Editor Cliff Levy created a new city investigative unit following the desk’s recent coverage of the collapse of New York City’s taxi industry, reporting that will be highlighted in the campaign’s Manhattan installation.

“The Truth Is Worth It” has aimed to bring the product and marketing together, David Rubin, CMO, says. “We’re now in a relationship business, trying to get people to subscribe, but that only happens when the consumer really understands and feels connected to the thing they are buying,” he says.

The experiential campaign is another step in cementing that connection. He says the latest ad from Droga5 on MTA corruption served as the internal team’s inspiration for creating a specific push on local reporting. “This is an attempt to see if tailoring the ‘The Truth Is Worth It’ story to New York will make a difference,” he says.
Moreover, the new campaign was a chance to try something new marketing-wise and package the concept of The New York Times’ ads “in a more physical, tangible experience and see if that works for us.”

To create the “The Truth Is Local” experiences, The New York Times’ internal marketing team collaborated with an experiential design studio, whose name, coincidentally, is Local Projects. Its clients have included The Cooper Hewitt Smithsonian Design Museum, The City Museum of New York and The National September 11 Memorial and Museum, for which it helped to conceive the overall museum design and multiple multimedia exhibits. The company has a track record of “creating experiences people want to interact with, that ultimately leave the person feeling they understand the world better,” Rubin says. “We didn’t want to create just a marketing experience, we wanted to create a journalistic experience.”

Source: https://adage.com/article/advertising/nyt-truth-worth-it-campaign-expands-installations-all-over-new-york-city/2176676

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A look back at the Stonewall uprising, a milestone for gay rights

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Mark Segal has no trouble recalling the early hours of June 28, 1969 — when the first in a series of violent protests by members of New York’s gay community erupted outside the now-legendary Stonewall Inn.

In the wee hours of that Saturday, a hot night in Manhattan, a group of lesbians, drag queens, transgender people and young, gay men including Segal decided to stand up to police abuse.

They cornered a group of officers who had earlier raided the Stonewall Inn, a seedy, popular gay bar in Greenwich Village — the second such raid that week alone.

“It was the first time our community imprisoned the police, who had always imprisoned us before,” Segal told AFP, looking back on what would become a seminal event in the gay rights movement.

Segal was only 18 at the time, and had come to New York from Philadelphia just over a month earlier. He said he can still remember the “pure joy” of that night.

“The passion was so overwhelming,” he said, adding that of course, no one then understood the historic significance of what was unfolding.

Source: https://news.yahoo.com/look-back-stonewall-uprising-milestone-gay-rights-021221175.html

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All the Free & Cheap Food You Can Get for the First Day of Summer

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The first day of summer always causes double takes. There are a lot of ways we unofficially mark the start of summer. If you’re a student or parent, the end of the school year is probably considered the start of summer. If you just live for excuses to be outside, Memorial Day might be your unofficial start of summer. But the true first day of summer doesn’t come until June 21.

But it’s here. No matter how you mark the season, summer is here. To mark the occasion, restaurants across the country are offering free and cheap food. A lot of it is seasonally appropriate — ice cream and smoothies — and some of it is just good food, which doesn’t necessarily need to wait for the season to be right. Take a look below to find the best deals for the first day of summer from Dairy Queen, Potbelly Sandwich Shop, Pizza, and many others.

Free Food for the First Day of Summer
Dairy Queen
The deal: Download the DQ mobile app for a nice way to welcome the summer season. You can get a free regular or dipped cone with any purchase.
When: June 21

Jamba Juice
The deal: Swing into Jamba for a free small smoothie anytime from 2-5pm.
When: June 21, 2-5pm

Wayback Burgers
The deal: Wayback is trotting out its annual Free Shake Day. When you stop by, you’ll get a free Black & White Milkshake at participating locations. No purchase is necessary.
When: June 21

Wendy’s
The deal: Use the Wendy’s app to get a free Berry Burst Chicken Salad with any purchase.
When: June 21 – July 14

Potbelly Sandwich Shop
The deal: Buy a sandwich, salad or Pick-Your-Pair item and you’ll get one for free.
When: June 20-21

Boston Market
The deal: Boston Market is feeling cocky about its new lunch sandwich options. In fact, they’ll let you turn in the lunch you brought to work and get one of their sandwiches for free today.
When: June 21, 11am-2pm

Smoothie King
The deal: Buy a smoothie on the first day of summer (which is also National Smoothie Day) and use your Healthy Rewards app to get a free smoothie loaded onto your account. The freebie can be redeemed anytime from June 22 to June 27.
When: June 21

B.GOOD
The deal: B.Good Rewards members will get set up with a free smoothie when they purchase any breakfast entrée.
When: June 18-23

Food Deals for the First Day of Summer
Néktar Juice Bar
The deal: Grab a superfood smoothie for just $5 anytime on National Smoothie Day.
When: June 21

Instacart
The deal: Instacart has a couple of deals on sweets. Order through Instacart, and you can get $1.50 off three pints of Ben & Jerry’s ice cream. Or you can get the same off two pints of select Talenti ice cream.
When: Valid until June 30

Pizza Hut
The deal: Get a large pizza for $5.99 in a new flash sale from Pizza Hut.
When: June 17-23

Blaze Pizza
The deal: Place an order of $10 or more through Postmates and you’ll get it delivered for free. Also, every order will come with two free Dough Knots. You don’t have to hit the order minimum to get some free knots.
When: June 19-23

Local Food Deals for the First Day of Summer
City Mouse at the Ace Hotel – Chicago, Illinois
The deal: The restaurant’s usually happy hour will run from open to close to help you maximize what is (hopefully) the day with the most sunlight this year. Drop in for a $4 Kolsch, $7 daiquiri, or $2 cheeseburger quesadillas.
When: June 21

Other Deals Available on the First Day of Summer

Olive Garden
The deal: The restaurant has brought back its buy-one-take-one offer. Buy an entrée that starts at $12.99 and you’ll get an entrée to take home for free. The take-home options include Fettuccine Alfredo, Spaghetti with Meat Sauce, Five Cheese Ziti al Forno, and Cheese Ravioli.
When: Through July 29

McDonald’s
The deal: Order McDelivery through Uber Eats and you’ll get free delivery by using the code “MCDS0DF.”
When: June 17-23

Bojangles
The deal: Swing by to grab a 32-ounce cup of Legendary Ice Tea for a buck. They’ll be celebrating National Iced Tea for quite a while at Bojangles.
When: June 10 – late July

Burger King
The deal: The King is offering a few Whopper meal options. Get a $4 Whopper Jr. meal, a $5 Whopper meal, or a $6 Double Whopper meal. The meal comes with a drink and your choice of fries or onion rings.
When: Ongoing

Stop and Shop
The deal: A five-pack of mini eclairs is just $1.99 at all locations today.
When: June 22

Source: https://www.thrillist.com/news/nation/first-day-of-summer-deals-free-food-2019

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Avengers: Endgame headed back to theaters with new footage

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Avengers: Endgame is heading back to theaters. In an interview with CNET sister site ComicBook.com out Wednesday, Marvel Studios President Kevin Feige said the re-released movie would also include new footage.

“I don’t know if it’s been announced. And I don’t know how much … Yeah, we’re doing it next weekend,” Feige said.

In a separate interview with Screen Rant, Feige said it won’t be an extended cut, but rather “if you stay and watch the movie, after the credits, there’ll be a deleted scene, a little tribute, and a few surprises.”

That tribute will be to late Marvel legend Stan Lee.

“The Avengers assemble once more in order to undo Thanos’ actions and restore order to the universe, reads a new listing from theater chain Cinemark. “Includes seven minutes of bonus content and Stan Lee tribute.”

Marvel didn’t immediately respond to a request for comment.

Avengers: Endgame, which came out in April, broke box office records and became the No. 2 movie of all time in the US in terms of ticket sales. As of June, it’s earned more than $831 million domestically and more than $2.7 billion worldwide. That last figure puts Endgame shy of Avatar’s record of about $2.8 billion worldwide. This re-release could help Endgame close the gap.

The movie followed 2018’s Avengers: Infinity War and largely wrapped up the last decade or so of Marvel Cinematic Universe movies.

The re-release comes a few weeks before Marvel’s next entry, Spider-Man: Far From Home.

Source: https://www.cnet.com/news/avengers-endgame-headed-back-to-theaters-with-new-footage-stan-lee-tribute/

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