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What steps transportation companies should take in 2018. Part 2. Apps

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There is a question to transportation companies: What’s new? How do you appeal to younger generation? If you are have a fleet of taxis, limousines, school buses or medical transportation, first and foremost, you work for people. When you lose clients you blame everyone around you and you can’t figure out what the problem is.

And the problem is time, it moves forward, everything around us evolves, and what happens it that your company’s resources are not enough to provide comfortable services.

In 2018 smartphones will play an increasingly important role in people’s lives. And we are not talking only about younger generation. Many smartphone brands have started companies aimed at different age-specific target audiences. What it means is that in 2018 smartphone will not be the third most popular gift, but the first one. But even without this projection in our everyday life we see that when people order transportation and have a choice between:

  • Making a phone call
  • Requesting a callback
  • Leaving an application at the website
  • Using an app

they prefer the option with the least communication with real people. It is much easier to access a mobile app, order the transport that you need, see on the map where your vehicle is, read the reviews of people that have already used this service, have a phone number of a driver/dispatcher, and have a possibility to cancel your trip without giving any explanations. The same goes for public transportation, but then it must have more complicated functions and features.

Many transportation companies consider a mobile app to be extra expenses and do not believe that it will bring the needed fruit. This is not so. The 2018 market will be occupied by those companies that will promptly react to the implementation of mobile technologies in transportation services of any category.

In this article we would like to mention SmartEMS service that reacted to clients’ needs and provided them with high-quality mobile app, which in 2018 will yield needed results in terms of new clients and positive feedback.

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Salesforce and Google ramp up data sharing partnership for CRM marketing

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Following integration between their CRM and analytics products late last year, Salesforce and Google have announced that they will now share data between Salesforce Marketing Cloud and Google Analytics 360.

The tie-in between the two cloud-based products, which is already in trial with brands including Ticketmaster, would allow Salesforce customers to access insights from both platforms to build highly-personalised and reactive campaigns based on cross-channel insights.

Speaking to TechCrunch, Salesforce’s VP of product marketing, said; “Now, marketers are able to deliver meaningful consumer experiences powered by the world’s number one marketing platform and the most widely adopted web analytics suite.”

Brent Leary, owner of the consulting firm CRM Essentials commented in the same TC report that the partnership is going to be “meaningful for marketers”; “The tighter integration is a big deal because a large portion of Marketing Cloud customers are Google Analytics/GA 360 customers, and this paves the way to more seamlessly see what activities are driving successful outcomes.”

The announcement follows a deal struck at the end of last year, that would see the two cloud giants pool together sales and advertising data from Salesforce’s platforms with Google’s own analytics, for clients who opted into both services.

Especially in the current climate, the phrase ‘data-sharing’ is likely to ring alarm bells, however, Salesforce assures that the platforms will not be sharing specific information about individual consumers in compliance with the GDPR update. Instead, the data shared will be metadata or aggregated reporting results.

Also announced today (June 13) at the Salesforce Connection Conference, the CRM-leader will be rolling out updates to AI software Einstein, which will include more granular segmentation and a new ‘splits’ tool, which will use machine learning to create unique, personalised journey paths for each customer.

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Business strategies

Instagram infringes on Youtube market, or the death of SMM

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Many people have already heard about the new Instagram feature. It will soon be possible to upload videos of up to 1 hour, and judging by the statements of the developers, this is not the limit.

Let’s remember other features that will be available on Instagram in the near future and then make a conclusion. We were told about an algorithm that will count how much time we spent reading or watching the post. The more time we spend, the more interesting this post is considered to be. Now, let’s look at the example:

We upload a 1-hour video that it almost impossible to fast forward, and write that in the end of the video there will be some very interesting and useful information. At the same time let’s upload a unique picture with a unique and interesting text. As a result, you will spend much more time on watching a video then on reading a post, but the video will not have so much useful and interesting information. In other words, this is the death of SMM as we know it today. I understand that the same was said when Facebook algorithms were changed, but in many cases it benefited both business profiles and private users. If we combine what we already know now with the additional features that will be implemented in the future, we will be able to take steps to secure our profiles.

It is still not very clear how a new video uploading feature will work, but I personally hope that this innovation will not ruin the understanding about SMM as we know it today.

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Changes in Privacy Policies

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The largest social networks and sites have tightened their privacy policy and introduced the General Data Protection Regulation (GDPR).

By May 25, every user of the Internet or social networks received a notification of changes in privacy policy. Such letters were sent by everyone, from Twitter and Uber to small online stores.

The general regulation on data protection was adopted by the European Union to unify the protection of all persons in the EU. However, the document affects not only European countries, because every service that uses data from residents of 28 EU countries needs to obey this law.

If you consider the fact that Google or Uber services, for example, are used not only by the EU countries, the policy will have to be changed for everyone. The regulation applies to any company, regardless of where it is officially registered.

For non-compliance with the rules of the GDPR, companies face considerable penalties – 20 million euros or 4% of the company’s global turnover. Smaller punishments for non-compliance with certain GDPR rules of the GDPR are also established

For companies that are not located on the territory of 28 European countries, there is a problem that comes with newly introduced regulations. Now they will have to look for a representative in the EU, who will be responsible for data protection.

Unlike the heads of companies that are now solving the problem of introducing the GDPR into their business, these rules expand the rights of users. Now users can receive the information from the company about how the data they provide are used. The GDPR also gives users the full right to prohibit the use of personal information, correct information and completely remove it from the Internet.

To be more precise, the 209-page document says that every site, social network and Internet payment systems should make the policy of collecting, processing and storing of clients’ data more transparent.

Today in the Google you can find a huge number of sites and business schools that in a short time conduct an audit of your business and help to “introduce” the Regulations. Professionals in the field of information privacy are up and running!

I this information is not enough for you, you can listen to all the regulations in a nearly 40-minute audio recording in which the former BBC announcer Peter Jefferson reads the 209-page GDPR in a very calm voice. According to the application Sleep and Meditation Calm, this calm reproduction of General Data Protection Regulations is recognized as the best cure for insomnia.

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