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Why businesses need mobile applications

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Modern technologies have changed the lives of people. In business, technologies also play a significant role. This is especially important for the promotion of business and the tools that accompany it.

To date, no business can do without a website. And those companies that have already invested in creating this promotion tool get the biggest number of customers.

After the Internet revolution, the era of mobile technology has come. The mobile application is an effective tool that broke into our world together with mobile phones.

So, why businesses need mobile applications?

  • Increased sales. The main goal of any business is to increase profits. All marketing tools should help achieve this goal. A mobile app is a means of attracting and retaining customers. With the help of built-in functionality, for example, push-notifications, you can motivate users to buy goods from you. You can also advertise various promotions and discounts with the help of the application. Your business gets into all the phones of potential customers and stays in their pockets. No other type of advertising can give such results as a mobile app.
  • Getting ahead of competitors. Most companies use flyers, advertisements on TV and radio, SMM marketing and websites to promote business. If we look at AppStore and GoolgePlay, then we will find a small number of apps for business within a certain city or region. This means that this platform for promotion is not yet saturated with competitors. Having an application allows you to be ahead of companies that only have a website. And in Google search you will mainly find sites that have a mobile application, because this affects usability.
  • Attracting new customers. You can make a system of bonuses for installing the app. Everyone likes bonuses and discounts. This method helps you to stand out and win the trust of customers.
  • To gain customers’ loyalty, you need to be useful and necessary. With the help of the loyalty program, you can share interesting bonuses for them to make sales, encouraging them to make the next purchase. For example, you can give a special offer to your clients like “Minus 10% for the next trip” or make a bonus account where a client will receive 5% of the cost of the previous trip. Thus, in order to receive a bonus, the client will use the services of this company again and again, and YOU will receive profit from loyal customers. In fact, your app will replace bonus cards that are not in trend any more. Always remind about yourself with the help of push-notifications. According to statistics, push-notifications force the client to return to the application twice more often. In these messages, you can insert links to landing pages. Getting used to receiving interesting content, the client starts waiting for your push-notifications. Geolocation works well for this strategy. Thus, you can configure the application so that notification only comes to those clients who are in the selected geolocation area.
  • Target Audience. A mobile application only attracts target audience. A client who is not interested in your services is unlikely to download your application, thus you work directly only with your potential customers.
  • Traffic to your site. The possibility to link an application to a company’s site helps to attract traffic via search engines. By transferring the user from the site to the mobile application, the company continues to work with the potential customer further. And he cannot leave just by closing the page in the browser. The connection “site + application” brings double benefit to the company. In order to convince the user to download the application, you just need to install a pop-up window on the site offering a bonus for installing the app. And be sure to put the redirect page to install the software in Google Play and App Store.

We would like to note that the existence of a mobile application does not solve all business problems, but in the hands of a skillful marketer it can become a powerful tool for promoting a business and making it stand out.

Business

Why rob a bank when you can hack a crypto?

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Robbing a bank doesn’t pay off like it used to. On average thieves walk away with only $6,500 per heist, according to FBI data, roughly half as much as a decade ago. No wonder bank robberies have declined by 40% since 2006.

But hacking into a cryptocurrency? Now you’re talking real money.

Two groups are running off with an average of $90 million per hack and have stolen $1 billion so far, according to a report today by Chainalysis, a New York firm that tracks transactions in bitcoin and other digital currencies.

One hacker group, Alpha, is described by Chainalysis as “a giant, tightly controlled organization at least partly driven by nonmonetary goals.” The other group, Beta, “seems to be a less organized and smaller organization absolutely focused on the money.”

Big crypto marketplaces such as Mt. Gox, Coincheck and BitGrail have experienced break-ins that have cost investors hundreds of millions. The reason marketplaces are attacked is they act as vaults where bitcoin and its many look-alikes are held. The New York Stock Exchange and other such places don’t have this problem because commercial banks store their securities in return for a fee.

The chronic crime problem helps explain why institutional investors have avoided speculating in cryptocurrencies. Bitcoin is worth $3,460 today—far below its peak of nearly $20,000 around this time last year.

Hacks are of course big news in the crypto community, and the perpetrators wait until after the furor has died down before turning their haul into dollars, euros or yen. Typically the thieves wait 40 days, Chainalysis said, and at least 50% of the hacked funds are cashed out within 112 days.

“Given the potential rewards, there’s no question hacking will continue,” Chainalysis said.

Source: https://www.crainsnewyork.com/finance/why-rob-bank-when-you-can-hack-crypto

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TESLA’S PRICE CUT AND MORE CAR NEWS FROM THIS WEEK

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HAPPY NEW YEAR, and welcome back. 2019 is young, and we’ve already got a transportation bombshell on our hands: New York governor Andrew Cuomo announced he wants to cancel a planned subway line shutdown in the country’s largest public transit system. He says a panel of experts found a smarter way to fix tunnels damaged by 2012’s Hurricane Sandy—and according to engineers we spoke to, Cuomo might be right. But what happens now? Will the city stick with its plans, formed over the course of three years, to revamp bike and bus lanes and pedestrian spaces? Transportation advocates hope so.

Meanwhile, we’re still a little stuck on 2018, which was filled with exciting advances for Tesla, scooter-share, and even self-driving cars (sometimes). Read about the happenings, before it all fades away. It’s been a few weeks. Let’s get you caught up.

Source: https://www.wired.com/story/tesla-price-cut-car-news-this-week/

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New TLC commissioner should have economic smarts: Advocates

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Professional driver advocates say the city should be looking for a new Taxi & Limousine commissioner with a background in economics and a focus on policy.

“There’s a serious economic crisis in this industry, and [the next chairperson] needs to be interested in policy, not just politics, and care for the workers at the end of the day,” said Bhiaravi Desai, the executive director of the New York Taxi Workers Alliance, which represents 20,000 of the city’s professional drivers. “Given the level of crisis that drivers have been under, you need a chairperson who is going to be bold and really willing to put even their own kind of career interests second to the plight of the drivers.”

The head of the city’s Taxi & Limousine Commission, Meera Joshi, will step down from her post in March, the de Blasio administration announced over the weekend.

Joshi, whose policy positions clashed with those of the mayor’s, has headed the department since 2014 and oversaw a tumultuous period for the driving industry, as Uber and Lyft flooded the market and upended long-held practices of the ride-hailing industry.

“Thanks to a skilled and principled TLC staff, a Commission dedicated to doing the right thing and engaged industry members and advocates, through public debate and data, we increased accountability, safety, access, modernized taxi regulation, protected drivers and increased consumer protections. I am deeply grateful to the TLC community that made this possible,” said Commissioner Joshi in a statement.

Joshi oversaw the department as New York became the first major city to temporarily cap the number of e-hail vehicles on the road, and more recently spearheaded the nation’s first minimum wage for e-hail drivers. She also succeeded where other cities failed in acquiring more pickup and drop-off data from e-hail companies.

She also grappled, however, with a tragic series of driver suicides as e-hails multiplied on the streets of the city, decreasing the value of taxi medallions and rattling the economics of the industry.

Desai did praise Joshi for her “heart” as well as her “institutional knowledge” and “vision.”
De Blasio undercut Joshi several times this past year. In July, as Joshi’s agency issued a report that became the foundation for setting the minimum wage for e-hail drivers, de Blasio’s office failed to endorse the idea, with the mayor’s press secretary calling it “very premature.”

De Blasio stepped on Joshi’s toes more recently as the state looked to administer a congestion surcharge on taxi and e-hail trips in a large swath of Manhattan. After Joshi said the policy would be “devastating” for taxi drivers, de Blasio endorsed the proposal as a way to decrease traffic volumes. A judge blocked that policy from taking effect last month after cabdrivers filed suit.

In a statement announcing the news, de Blasio hailed his commissioner, saying she will be leaving an “unparalleled legacy.”

“In this unprecedented period of growth, Meera has brought about equally unprecedented and vital change that will serve as a model for cities throughout the nation and the world,” de Blasio said. “Under her leadership, New Yorkers who use wheelchairs can get service, passengers are assured that every driver and vehicle is safe, our city has detailed records of the one million daily trips, and New York City is the only place where app drivers have pay protection.”

Source: https://www.amny.com/news/tlc-commissioner-meera-joshi-1.25622343

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